PARTYBETS TO LAUNCH EARLY NOVEMBER

(682) (11-October-2006)

A change of brand for Gamebookers as PartyGaming integration nears completion

Party Gaming is not letting the adverse market conditions brought on by the US anti-online gaming measure to slow it down, it appears from company news this week.

The Gibraltar-based group is gearing up to re-launch its sportsbook acquisition Gamebookers in early November with a new look and a new brand - PartyBets .

The purchase of Gamebookers was part of CEO Mitch Garber's timely strategy to maximise European sports and gaming revenues and reduce dependency on US revenues. PartyGaming acquired Gamebookers for Euro 102 million and under the terms of the deal, it acquired the business and assets of Gamebookers, which provides online sports betting in 12 languages and has more than 250 000 registered customers in 140 countries. 

At the time, Garber said: "We believe that sports betting will be a valuable addition to our integrated gaming platform, which we expect to provide excellent cross-selling opportunities for our expanding base of customers outside the US."