MAJOR ONLINE GAMBLING ACCOUNT FOR LONDON AGENCY

(628) (7-October-2006)

MAJOR ONLINE GAMBLING ACCOUNT FOR LONDON AGENCY

Carmen Media , the Gibraltar-based holding company for major online gambling groups like BelleRock has awarded its UK digital marketing account to London agency TBG .  The budget was not disclosed, but is likely to be significant in light of the new impetus to attract non-US players to online gambling venues.

TBG says the campaign will focus on relaunching Carmen Media's River Belle brand in the UK and will include a new bingo launch. The company is tasked with the strategy, search, media and creative parts of the campaign, and the re-launch will involve offering a monthly bonus across all products.

Simon Mansell , managing director of TBG, said: "We won this account based on our extensive experience within gaming. We know the online market intimately and we know what appeals to players, regardless of the type of gaming they prefer."