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VIRTUAL SPORTS IN A LEAGUE OF ITS OWN
(505) (24-September-2006)
Gextech gearing up for more Fantastic Sports action and a GBP 1 billion market
Delegates to recent online gambling Expos have all remarked on the extraordinary visual impact of the Gextech stands (see previous InfoPowa GIGSE reports), which showcase the companys pin-sharp computer animated audio visuals on large liquid crystal displays.
The results are astonishingly lifelike, showing individual members of teams in smooth animated action against the backdrop of well known European stadia and the clever use of a diversity of 'camera' angles mimicking real-life television coverage.
The interactive games developer has now announced plans to extend the trademarked range of its virtual fixed odds sports betting products under the umbrella branding of 'Fantastic Sports' . Two sub-brands, Fantastic League and Fantastic Races will encompass a wide range of popular sports featuring ultra realistic 3-D video rendering cleverly interlaced using the company's patented Smart Stitch technology.Gextech is currently gearing up for the launch of its debut Fantastic League product (Football) into the public domain, having secured an Interactive TV distribution deal with UK-based broadcaster BSkyB . The game will also be delivered via the Internet and into betting shops throughout the UK and abroad with confirmation of major deals expected to be announced by Gextech at the forthcoming EiG Expo (Barcelona, Spain, 11-13 October) and Betting Show (Birmingham, UK, 25-26 October).
Chairman Mark Campbell explained the strategy behind the development: "We have made a significant investment in the development of our first virtual sports betting product and in the process have amassed an extraordinary wealth of talent comprising games design and programming skills. The finished product serves as a template for the development of other sports games. Our team has already begun working on racing concepts - both horses and cars - and other league-based team/ball games such as cricket, golf and American football, which we look forward to rolling out over the next 12 to 24 months."
"Our business model forecasts that up to GBP1 billion will be wagered worldwide across the Fantastic Sports range within two years, making it a must-have for operators," he added.
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