ZONE4PLAY SIGNS ANOTHER WINNING DEAL

(474) (19-September-2006)

Partnership with Two Way Media will power up "The Winner Channel"

Israeli gaming te chnology developer Zone4Play and the interactive television company Two Way Media Limited are to form a privately held company to operate a consumer betting brand "The Winner Channel".

The Winner Channel platform has been operating in the UK for a year and has launched services on TV, the mobile market and on the internet - providing customers opportunities to be on all platforms from a single account. In its first year of operation the platform has established a strong presence in the UK market. It operates own brand and white label gambling services for leading UK media companies including ntl:, the Sun Newspaper, Channel 4, Five, Teletext and Flextech Television, among others.

The two companies have used the previous 12 months to establish the technical and commercial infrastructure necessary to operate cross platform products. The new vehicle intends to capitalise on this, focusing on high end entertainment TV betting, using the television as the primary means of acquiring customers that can then be monetised through its other platforms. The two companies say the first year of operations has been a major success, with over 30 000 users registering at a customer acquisition cost of less than $25 per user - proving the use of TV as a rich marketing medium for gambling products.