7 WORLD SERIES OF POKER SPONSORSHIPS FROM MILLERS

(395) (6-September-2006)

New multi-week online poker promo announced for a claimed 65 million U.S. poker players - and it's legal!

Poker Creations has announced a multi-week, online poker promotion with Milwaukee's Best Light Beer and Casino Media Group , a multi-media agency with offices in Toronto, New York and Las Vegas.

In terms of the agreement, Poker Creations will provide online logistics for its second nationwide promotion sponsored by Milwaukee's Best Light Beer, a Miller Brewing product.

Beginning on September 10, Milwaukee's Best Light will invite legal-drinking-age consumers to visit the Milbestlight.com website to register and compete in an online Texas Hold'em tournament. Seven grand prize winners will earn seats at the 2007 World Series of Poker, airfare and lodging. MBL beer packs will carry details of the promotion, too.

The Poker Creations release quotes a report from the New York Times that there are more than 65 million poker players in the US, where live-money Internet poker sites are considered illegal. This, together with recent actions against a well known sportsbook by US authorities has caused US-based brand owners and media properties to re-evaluate how to align themselves with this burgeoning new audience.