JUNIPER REPORT SHOWS MAJOR GROWTH AHEAD FOR MOBILE GAMBLING
(388) (5-September-2006)
Asia Pacific and Europe will fuel increase in business
to 2011
Another bullish assessment of the mobile gambling market has been published
by the respected research house Juniper Research this week, predicting
that revenues in the Asia-Pacific region could rise from $966 million
in 2006 to $8.8 billion by 2011.
Juniper postulates that the region will become the largest geographic
market for all aspects of mobile gambling involving casinos, lotteries
and betting, trailed by Europe, with North America, South America and
other regions lagging behind.
The study claims that Asia Pacific and Europe will contribute similar
revenues in the next five years - accommodating a different business
mix; and like Asia Pacific, Europe will see a substantial rise in value
of bets placed (total revenues) from $950 million in 2006 to $7.9 billion
by 2011.
In comparison, North America - assuming legislation permits - will rise
from negligible revenue in 2006 to over $3.3 billion by 2011, and South
America will grow from $34 million to $1.33 billion.
Players will exceed 1.3 billion in the Asia Pacific region alone by
2011, an increase that will cater for over 40 percent of global subscribers
over the next five years.
Bruce Gibson , Research Director at Juniper Research said, "Globally
revenues are set to rise. in part thanks to the inherent advantages of
mobile communications in terms of convenience and pervasiveness." |