WORLD CUP FEVER GOOD FOR ONLINE BINGO

(357) (29-August-2006)

Women players take refuge from World Cup at Cyberslotz

It may be a coincidence, but the UK online bingo site Cyberslotz.co.uk has recorded a 30 percent upswing in business - mainly from female players - over the past 8 weeks during which mainly male attention has been focused on the World Cup.

There were more gamers who enjoyed longer playing times and were predominantly female over the two months, the company reveals in a press release this week.

The recently launched Cyberslotz bingo - and particularly the chat facility - saw plenty of activity with players chatting about non-football related topics while enjoying a few games of Bingo. Surprisingly, the age group of those playing Bingo and using the chat facility online was 18 - 30 years, demonstrating again that Bingo is losing its 'old lady' reputation and has developed a more upbeat, modern cred.

On average, players spent an additional thirty minutes over and above the usual average playing time of 45 minutes enjoying the games selection and bingo chat. The summer holiday buzz seemed to influence players, with Cyberslotz's summer themed games, Bondi Bucks and Sunset Dreams, proving top of the player pops.

'We were expecting a boost in activity over the sporting months from our female players, but not at the rate we identified," said Cyberslotz spokesman Brian Morgan . "We're delighted to announce that according to the latest Hitwise numbers we're now within the top ten most visited websites in the UK for gambling games."